Master of Marketing Communications at the University of Melbourne
Developed in consultation with industry, the Master of Marketing Communications at the University of Melbourne prepares you for a career in the rapidly evolving integrated marketing, communications and digital environment. The program combines the communications expertise of the Graduate School of Humanities and Social Sciences and with the marketing rigour offered by Melbourne Business School, and is taught by industry experts.
This vocational program has been designed to help integrate your skills in the marketing and communications disciplines to help you adapt to the changing industry of the digital age. Graduates will emerge as creative and reflective practitioners who are equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.
To maximise your industry exposure, an internship, Applied Syndicate project and Advanced Practice subjects taught by industry experts will be offered as part of the program. You’ll address challenges and explore a range of contemporary issues through individual and team-based opportunities.
The Master of Marketing Communications will develop future executives and professionals with disciplinary-specific knowledge and interdisciplinary expertise.
Careers in marketing communications
The Master of Marketing Communications prepares students for careers involving persuasive public communications and engaging with audiences across a variety of digital platforms such as content marketing, advertising, media campaign strategy, social media and public relations.
In the first 1-3 years of your career, you can expect to work in positions such as
- Social Media Coordinator
- Digital Brand Officer
- Content Marketing Coordinator
- Junior Advertising Executive
- Public Relations Advisor
- Media Campaign Consultant
- Marketing Coordinator
With 5-10 years’ experience, you can expect to progress to roles such as
- Communications Manager
- Senior Public Relations Consultant
- Social Media Manager
- Campaign Strategy Director
- Senior Account Manager
- Integrated Marketing Campaigns Executive
Program: Master of Marketing Communications
Location: Melbourne, Victoria
Semester intake: February
Duration: 2 years